CMC

Our Services

Acting Governor Sindh, Nisar Ahmed Khuhro seen inaugurating the newly built P&G Ariel Plant at Port Qasim. US ambassador Cameron Munter and his wife Marilyn Wyatt were also present on the occasion.

Ariel Humwatan-Humqadam was an initiative of P&G as part of its Flood relief efforts. In collaboration with its hypermarket partners Metro, Ariel established 11 laundry collection and washing stations across Pakistan to provide free laundry services to flood affectees.

ICI Pakistan Medical Camp at T.M. Khan, part of ICI Pakistan’s Flood Relief Campaign 2011



Procter & Gamble Pakistan presented the Ariel World’s Largest Kurta, a Guinness World Record holder, at an elaborate ceremony in Karachi.	Zuhair Siddiqui, MD,SSGC (right) and Yousaf Ansari, Company Secretary, addressing the CMC team at their first PR briefing session.	Kids from participant schools busy drawing the Future Dream Car at 6th Toyota Dream Car Art Contest organised by Indus Motor Company across Pakistan.

Badr A bbas, Emirates VP Pakistan & Afghanistan, handing over a return ticket to London to pre-summer campaign winner Jaipal Khatwani at the local office.



Magdi Batato, Managing Director, Nestlé Pakistan (centre), with leading members of the Nestlé management team at the inauguration of the company’s ‘Corporate Resident Office’ in Karachi.		Prime Minister Benazir Bhutto briefing Syed Jawaid Iqbal, President, CMC, about PPP’s PR objectives and party priorities.




Pepsi Champions Trophy 1993. From left to right: Irfan Mustafa (Country Manager, Pepsi Pakistan) Muhammed Bukhatir, Chief Justice Naseem Hassan Shah and Nizamuddin, (Marketing Manager, Pepsi).		Federal Minister for Environment, Hameed Ullah Jan Afridi, visited Indus Motor Company (IMC) and was given a detailed presentation by Ali Habib, Chairman, IMC and other senior management.

Opening of a branch of Dubai Islamic Bank by Governor of State Bank, Syed Salim Reza with CEO DIBPL M.A. Mannan, and senior management
of the bank.


Ground breaking ceremony of ‘Bakhtawar Pepsi Primary School’ by Prime Minister Benazir Bhutto, for Pepsi Foundation Pakistan at Naudero, Larkana.

Hafsa Farooqui, Brand Manager Oral Care GlaxoSmithKline Consumer Healthcare, addressing the media during a press conference held to re-launch Sensodyne, the leading sensitivity toothpaste.

KFC inauguration by Abdullah Yusaf, Chairman FBR (Federal Board of Revenue), in Karachi.

His Highness Sheikh Nahayan bin Mabarak Al-Nahayan, Chairman Abu Dhabi Group with CEOs of various companies of the Group in Pakistan.



Managing Director, Teradata, presenting a memento to US Consul General William Martin at the 10th Teradata National IT Excellence Awards 2012 held in Karachi.	Former President of Pakistan, Gen.(R) Pervez Musharraf addressing first press conference in Karachi after resigning as president.	US Foreign Policy expert Walter Russell Mead spoke on “American foreign policy and how it changed the world” at a seminar hosted by the Moderates. (L to R) Matthew K Bunt, Public Affairs Officer, US Consulate; Guest Speaker; Syed Jawiad Iqbal, Chairman Moderates and Elaina Johnson.

Arif Habib, Chairman, Arif Habib Group, (4th from left), Aqeel Karim Dhedhi, Chairman, AKD Group, (5th from left), Haji Ghani Usman, Chaiman, Ghani Osman Hum Group, (6th from left), Samad Habib, CEO, Naya Nazimabad, (1st from right) and others at the Naya Nazimabad Balloting Ceremony for Plots.

Silkbank and Dawood Family Takaful representatives at the signing ceremony of the Bancatakaful Distribution Agreement.


Nisar Khuhro, Speaker Sindh Assembly, talking to Kamal Ahmed, Country Manager, Microsoft Pakistan.

Tabish Gauhar, CEO, KESC, presenting Annual Safety Leaders Award 2012.

Naeem Yahya Mir, Managing Director PSO, signing the pledge for saving the planet as part of the company’s Earth Hour campaign 2012.

An informal dinner reception was hosted in honour of the visiting senior management of Emirates Airline by Syed and Mrs. Jawaid Iqbal at their residence. Majid Al Mualla, Senior Vice President Commercial Operations Indian Ocean and West Asia, along with Nadeem Yusufzai (DG, CAA), Moeenudin Haider (former Governor Sindh), Nisar Khuhro (Speaker Sindh Assembly), Khalid Awan (Chairman TCS), and Badr Abbas, Emirates VP Pakistan.



Nestle Pakistan, the world’s leading nutrition, health and wellness company, partnered with Punjab Sports Board for its ‘Adopt a Playfield’ program.	Former President Farooq Leghari addressing a seminar “Pakistan at the crossroads” held under the auspices of SouthAsia Forum in Karachi.	Khalid Awan, Chairman TCS, expressing his views at the inauguration of the Saqib Hamdani Building at the TCS head office in Karachi.



Former President of Pakistan, Gen.(R) Pervez Musharraf with TV anchors and other guests including Dr Ishratul Ebad, Governor of Sindh.		Children at a school run by TCC at Reko Diq in Chaghai, Balochistan.

From media relations to crisis management and from lobbying to communication counselling, CMC covers the whole gamut with its tried and tested approach based on expertise that delivers on changing the way people think. It offers ideas that get noticed, and flawless execution that makes an impact.
In order to deliver what we promise, we depend on our proven professional expertise and the quality of our practices.

Media Relations
Reporters, editors and news directors want timely information from credible, accessible sources. Because of our long-term investment and association with the journalist community, we know how to provide media with news they can – and do – use. We theme our events in such a way that a newsworthy opportunity is offered to media to pick and publish news that matters to our cients.

Media Training
A proposition or a stance applicable to an organisation or an industry, can best be pursued before the media by a spokesperson who owns it too. However, to face the media at any given time for any client is a sensitive matter. We realise this and provide extensive training sessions that equip the spokesperson of the organisation in question with the necessary facilitation in responding to media questions. Our media training strategy includes message development, on-camera work sessions and crisis simulations.

Government Relations
Influencing public opinion, regulatory parameters and policy initiatives is important to our business and is in the interest of our clients. We interface on a one-on-one basis with regulators and government officials to generate support for our clients’ initiatives and thus influence decisions dealing with mergers, legislation, trade disputes, joint ventures, finance, trade and environment. This relationship is utilised to manage issues specific to our clients’ business.

Lobbying
The impact on legislation can have a severe impact on the businesses of our clients. We incorporate this aspect in our overall strategy to make favourable existing regulations or eliminate/reduce the effects of adverse decisions. With a diverse portfolio, we work with legislative and political bodies of the government at all levels.

Crisis Management
This is the process of preparing for and responding to a negative event to prevent it from escalating into an even bigger problem, or worse, exploding into a full-blown disaster. Poor handling of a crisis situation can ruin the confidence of customers or the public in a company and jeopardise its survival. We address such situations with our measured expertise.

Issue Management & Damage Control
Crisis management doesn’t start only when a crisis arises and ends when ‘the last fire has been put out’. While the crisis is unfolding, there are issues that need to be handled to avert the disaster. This involves identification of potential crisis situations and developing contingency plans for responding to each of them. This is the area of issue management, involving management of an on-going actual crisis situation itself; and devising corrective and preventive actions to preclude the recurrence of a negative situation.

Financial Public Relations
We offer clients comprehensive marketing and communication programs that reflect our understanding of the financial services industry, global capital markets, privatisation and the financial press. Our team includes dedicated professionals having corporate and agency backgrounds, as well as experience in the financial sector, enabling us to offer insights from the client’s point of view.

Behavioral Change Communications
Promoting behaviuoral change at individual, community and policy levels involves creating an environment which fosters the maintenance of changed behaviour. The aims in such an intervention are achieved through increasing knowledge, challenging stigma and discrimination, encouraging community dialogue, promoting changes in attitudes and creating demand for information and services. Building a productive work relationship with media professionals and using mass media effectively is a prime route to address the problem.

Communication Counselling
We develop effective communication strategies and messages based on the requirements of clients and with focus on the designated target audience.

Corporate Social Responsibility
We identify areas of social uplift and community welfare which require corporate support and are in line with the nature of business of the organisations that we work for. Consumers today have become increasingly sensitive to the CSR performance of companies from which they buy goods and services. These trends have contributed to the pressure on companies to operate in an economically, socially and environmentally sustainable way.

Private Sector Development and Entrepreneurship
We offer consultancy services dealing with policies and strategies to promote private sector development. We thus facilitate business training through need assessment, linking industry with academia, curriculum development and organising training activities.

Investor Relations & Promotion
Sound investor relations can drive superior equity value, offering a publicly held corporation several key advantages. Our range of services to promote investment include capacity-building, targeted investment promotion, institutional reform, image building, program monitoring and evaluation.

Corporate Positioning & Identity
We help our clients achieve their mission, goals, strategies, programs and resources by providing strategic planning services. In the competitive corporate bazaar, where Branding and Identity carry the day, we create messages and develop strategies to help our clients establish a uniquely favourable position.

Corporate Branding
Understanding the behavioural patterns of the corporate world, we customise the disciplines of consumer branding to best suit the needs of corporations for their image building. Identification of an “ownable” brand allows companies to distinguish themselves in the market, along with earning goodwill and establishing credibility.

Seminars and Conferences
When a group of people get together to discuss an issue, starting from the ambiance, everything must be perfect. Whether it’s a product, company or industry seminar, we take care of all aspects, starting from identifying the venue to chalking out guest lists, speeches, presentations and other relevant details

Roundtables
We arrange Roundtables for clients to mobilise or negotiate an issue of significance in their area of work. From industry specific events to scales that vary to cover national and international communities, we manage all aspects of the event. The writing, production and distribution in the concerned quarters of the report based on the deliberations and findings of the Roundtable is also a key delivery made to accomplish goals.

Political Grooming
CMC trains prospective political candidates and company spokespersons through specialised training programs. Media training is also an essential part of this process, based on key steps in handling media, conducting press conferences and responding to media questions.

Event Management
Starting from the theme to script writing, we arrange events at domestic and international levels. We undertake and provide consultancy for our clients’ brands and coordinate with designers and other vendors in arranging the event to match profiles.

Internal Communication
In addition to counseling, we train our clients to tell their story to government leaders, the public, regulators and journalists. We help them communicate with their employees, directors and shareholders and advise clients on the most effective ways to structure their own corporate communication functions.

Brand Advertising
Packaging a client’s message can be as important as crafting it. Talented and experienced in-house copywriters and visualisers create advertising messages that effectively project a brand or product and yield desired results.

Corporate Advertising
We develop corporate advertising to succinctly promote the organisation as a whole. It requires just as much deliberation to make an institution a brand in the marketplace.

Publications
Our specialisation also includes designing and putting together the in-house publications of our clients. Content editing, layout designing and also supervision of printing operations are a part of our services.

Product Launches
We offer product launch services to all our clients. Involved with our client, right from the start, we understand the niche they cater to and use our expertise to create the necessary publicity that makes the launch successful. The phase of the launch may be split into the pre-seeding stage to stretch to the post launch activities and communiqué. In addition to the strategy side, we render specialist services on the event management side, to make plans successful and to stay in control with the results.

Exhibitions
We organise both single and multi product exhibitions. We manage all aspects from pre-event hype generation to coordinating for and with the exhibitors, to post-event media coverage.

Single Country Exhibitions
This exhibition is utilised as an important trade promotion measure to capture the opportunities existing within a country and to encourage trade with a built-in focus on strengths and value addition in the offerings. We work with foreign missions to help publicise effectively their country’s edge.